Learning Curves: Marketing, Signings, and Planning Ahead.
I held my first “real” book signing June 28 at the Sheridan Fulmer Public Library in Sheridan, Wyoming. The turn out was non-existent, but, when I think about it, I’m not really surprised. I’d like to take a moment and point out my “miss-steps” on the off-chance you ever plan an event. Many of them are common sense, but here’s my defence:
My primary miss-step was poor marketing, and this comes down to a series of events I’ve dubbed “The Book Ordereal” (because it was an ordeal surrounding my book order). But that doesn’t matter because that Ordereal comes down to poor planning on my part, and bridges into the point of this entry: planning is a must for marketing.
I received my books last Friday, and, since the Ordereal had me questioning the reality of my orders, I didn’t create a Facebook page or flyers for my event until Tuesday (June 24) of that week. Therefore: no one knew about the event aside from me and a few people far far away.
That aside, it isn’t a complete loss because I know better now and I know what I need for my next event in Buffalo, Wyoming on July 12: a plan. My plan, which I have initiated, is this: create a facebook page for the event and make some flyers.
So far I’ve done both, and hund flyers in the library and a couple local shops. Unfortunately, it was late afternoon when I managed to have time to print said flyers so I didn’t canvass many places, but, I hope, this event will have a wider turnout than just myself.